Case Study
By its nature, the military requires its
personnel to be constantly on the move,
and USAA seeks to move just as quickly—
if not faster—with its mobile offerings.
USAA and its
MeMbers on
the Move
By Carrie Burns
Anyone who hAs ever been pArt of A
military family knows what it means to be on the move. the United
services Automobile Association (UsAA), which provides insurance
to some 7 million active and veteran military members and their fami-
lies, recognizes this and developed its mobile strategy around it. the
company’s banking business led the way for this initiative, making
major headlines in August 2009 when it introduced Deposit@Mobile
service. At a time when many banks, and most insurers, weren’t in-
vesting as heavily in mobile technology, privately held UsAA recog-
nized the nature of military life and sought solutions to address it.
banking analysts and consumers praised the innovation, calling it
compelling and a “first” in the mobile banking market.
whether it was the first or the greatest can be debated. how-
ever, what can’t be debated is UsAA’s focus on leveraging innova-
tive technology to service its customers. between August 2009 and
March 2011, 5 million checks were deposited via Deposit@Mobile,
totaling $2.9 billion. And, 1. 1 million members are enrolled in ei-
ther Deposit@home or Deposit@Mobile.
the remote mobile deposit technology, along with many of
