LinkedIn,
Facebook
Top Social
Media Tools
48.8%
Insurers view social platforms
as a way to interface with
agents, consumers.
A survey of 120 U.S. P&C insurers
finds them increasingly leveraging
social media platforms for business
purposes. Conducted by IVANS, an
electronic communications services
provider, the study notes that return
on investment for social media initiatives can be difficult to measure and
says that carriers must work with
their distribution partners to ensure a
cohesive strategy.
Survey findings indicate that joint
social media strategies that cultivate
customer relationships and improve
agent-carrier communications
need to communicate thought
leadership and provide guidance
on privacy and security issues.
Doing so creates a consistent
message that will further
strengthen the brand, and lead
to greater growth.
Facebook
Flickr
Google+
LinkedIn
Myspace
None
Tumblr
Twitter
Yammer
Youtube
1.2%
8.5%
2.4%
17%
0%
6.1%
11%
50%
29.3%
Agents
Business partners
Consumers
Employees
Vendors
Is social media an effective tool for communicating with the following segments?
61% yes 39% no
48.1% yes 51.9% no
79% yes
51.9% yes
33.8% yes
21% no
48.1% no
66.2% no
Do you see
value in an
industry-specific
social
network?
No
37.8%
Yes
62.2%
Source: IVANS
Source:
