Connecting the Business & Technology Communities
January/February 2012 • Volume 15, Issue 1
page 12 page 18 page 25
From freak storms to financial panics to regulatory uncertainty, the pro-
cess of assigning risk is becoming increasingly difficult. Penn National,
XL Group and other insurers, however, are responding by shaking up
sclerotic under writing techniques with the use of emerging technologies,
such as automated workflow and predictive modeling, to re-engineer the
business processes surrounding underwriting practices. The result: more
accurate pricing and a competitive advantage.
Underwriting:
The Next Chapter
For years insurers relied on customer relationship management software to
help track and manage books of business and uncover new marketing and
sales opportunities. Now, consumers’ increasing use of mobile devices and
social media offers an opportunity to capture even more information. For
savvy carriers such as Crump Life Insurance, Meadowbrook Insurance and
Midwest Health Plan, the added intelligence gained from these new com-
munications channels is enabling them to fine-tune customer preferences,
anticipate clients’ needs and create customer attraction and retention
policies that work.
The CRM Shift
INNSIGHT INNSIGHT
Key Priorities for
Life Insurance CIOs
While each carrier finds itself with unique
needs and wants when deciding on its
technolo�y purchases, experts say there
are six key factors driving today’s insurance
I T-buying plans.
How can carriers succeed in a mobile world
where customer expectations and portable
technolo�y seem to be forever changing? page 8
